Sesfikile
Middelburg - Toyota South Africa Motors (TSAM) today reiterated its support for the national Hlokomela Road Safety campaign that was created and is driven by the South African National Taxi Association (Santaco).
"Operation Hlokomela was created as an initiative of Santaco to ensure the safety of the millions of passengers that we transport every day. This year we have also extended the campaign to include the Easter Weekend," says MJ Msiza, President of Santaco.
Toyota South Africa localise the production of Ses'fikile Taxi
By Toyota_Blogger on 2012-07-06 16:58
Toyota South Africa Motors today celebrates an important milestone with the official opening of the Toyota Ses’fikile assembly line at its world class production plant in Prospecton, Durban.
The official function was attended by senior executives from Toyota Motor Corporation (TMC), Toyota South Africa Motors (TSAM), the Department of Trade and Industry, the South Africa National Taxi Association, the Province of KwaZulu-Natal and the City of Durban and signals the finalisation of long and fruitful discussions between TSAM, TMC and the South African government.
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Toyota South Africa has announced a functional and safety upgrade for the Quantum Ses’fikile, South Africa’s most popular minibus taxi.
This upgrade comes as a further evolution of the Ses’fikile in the taxi market to meet the latest regulatory requirements and also offer better efficiencies for operators.
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Improved road safety is one of Toyota’s global objectives and in South Africa this objective is being emphasised by the No 1 Taxi Driver campaign, initiated and coordinated by brand house and powered by Toyota Ses’fikile.
Now in its fourth year of existence, this year’s campaign drew 700 participating taxi ranks and is currently in the process of determining the local finalists for the competition. Various forms of advertising and promotions were utilised to motivate commuters and taxi drivers to nominate (via sms) a No 1 Driver from the participating ranks.
