Buddy, the charismatic brindle Boxer brought to the small screen by Toyota South Africa and its marketing partner of nearly half a century’s standing, Draftfcb Johannesburg, has made a second television commercial.
The new ad, which started flighting on October 16 – less than a month after Buddy’s television debut on September 24 in a TV commercial for the Toyota Corolla – takes the canine star to a dry Karoo farm for the Toyota Hilux.
Say hello to Buddy, the charming new face and voice for Toyota SA!
Buddy is proudly South African with a humorous, down to earth and adventurous nature.
Our new ‘spokesdog’ tells us fun and quirky stories about life with his owner, “my man”, and he promises to keep you entertained while introducing you to the Toyota brand, giving you credible advice and guidance.
Where and When You Can Expect to See Buddy
In its continued quest to improve the safety of drivers and passengers, Toyota has developed a Supplemental Restraint System (SRS) rear-seat centre airbag – the first of its kind in the world – to help reduce the severity of secondary injuries incurred by rear-seat passengers in a side-on collision.
Bernard Hellberg broke the tradition of air travel and opted to drive down to the annual Cape Argus cycle race in a Toyota Quantum.
Let me state from the outset that, as a cyclist with a love affair with the annual Cape Argus, I have sincere reservations about travelling to the Cape by road. As a rule, I regard flying as the way to go.
However, for this year’s event, I was offered a ride in a Quantum 2.7 petrol with the promise that the vehicle would be more than competent to tackle the 1 460 kilometres between Pretoria and Cape Town.
When the opportunity arose to grab a Land Cruiser 70 and head down to Parys for a course in white water kayaking, Stuart Williams grabbed the keys, packed his baggies and applied some sunscreen. Adrenaline, water, exertion and pure sunshine equals two days of extreme fun.
When conjuring up images of white water kayaking, ten-metre waterfalls and fearless adventurers throwing themselves into frothy uncertainty may spring to mind; and rightfully so. Kayaking is an extreme sport.
Is there no driving challenge on the planet to thwart Toyota’s mighty Hilux? The legendary pick-up has just completed a journey across Antarctica to the South Pole, further proving its go-anywhere ability that saw it become the first car to be driven to the Magnetic North Pole in 2007 for the Top Gear TV show’s Polar Challenge.
Toyota and MTN, in conjunction with other sponsors, have recently opened the Toyota MTN Cycle Park in Bryanston, Johannesburg to provide cycling enthusiasts of all ages with a safe environment to enjoy this healthy activity.
After completion of the first phase of the cycle park, which is built along similar themes to the ski resorts in Europe and America, the facility initially opened its gates to the public in November last year to ensure that locals and holidaymakers could get their first taste of the track, while finishing touches to the more advanced courses were being carried out.