Toyota tops Interbrand Best Global Green Brands second year running
By Toyota_Blogger on 2012-06-27 14:52
Toyota retains the number one position in the second annual “Best Global Green Brands” report published by Interbrand* this week. The report gauges the gap between public perception of a brand’s environmental performance (or “green image”) compared to actual environmental practices using publicly available data and information.
The company’s success in the annual report, according to Interbrand, is that Toyota has continued to maintain environmental sustainability as part of the company’s core management priority. Interbrand also cites the expansion of the world’s first mass-produced full hybrid model, the Toyota Prius, into a full family range 15 years after the model’s launch as a further success story for the company.
Sales of the company’s full hybrid vehicles have surpassed 4 million units globally since the end of April 2012, including around 430,000 units sold in Europe. Toyota Europe plans to increase the sales share of full hybrid Toyota and Lexus vehicles in 2012 to 14% which currently stands at around 10%.
In South Africa, the ‘quiet’ revolution gathers momentum with the imminent launch this month of the European-built Toyota Yaris Hybrid. This brings the local Toyota Hybrid family to three: the recently re-positioned Prius is at the top of the environmental chain, followed by the very well received Auris HSD and now the Yaris HSD, which is the first time that Toyota will offer its greenest technology in a B-segment vehicle. On the luxury front, Lexus has a full spectrum hybrid range (CT, RX, GS and LS).
As the company continues to strive to create the ultimate eco-car, Toyota remains committed to its 360° approach in sustainable operations, aiming to reduce carbon emissions throughout the complete manufacturing and sales processes. The company is also working towards conserving natural resources through re-use and recycling of materials.
*About Interbrand
Interbrand is the world’s leading brand consultancy and author of the annual Best Global Brands report. In this year’s report, automotive and technology brands dominate the ranking. Toyota maintains the number one spot for the second year running, continuing to make environmental sustainability a core management priority. The original Prius model - the primary launch pad for Toyota’s green image - has recently been expanded to encompass an entire family of sustainable automobiles, including the company’s first plug-in model. This year, Toyota also achieved near zero-landfill status at all of its North American manufacturing plants, and continues its commitment to build LEED certified buildings and dealerships.
With long term goals around fuel efficiency, superior energy use, and the reduction of toxic emissions, the automotive industry has been able to turn such consideration points into areas of environmental leadership. The industry as a whole has launched a competitive range of high-profile alternative fuel vehicles - from electric models to hybrids - and even some with internal combustible engines. Overall, the automotive brands’ investment in developing and marketing fuel-efficient and alternative fuel vehicles is paying off, in terms of both performance and perception.
I recently purchased Toyota new Yaris and I'm really happy with my new car, nice exterior and interior design, the engine is very responsive, complete with all the safety equipment, with a very nice price. Anyway congrats Toyota for tops Interbrand Best Global Green Brands second year.
I recently test drove the the Lexus CT200 F-sport, with the Toyota prius 1800 engine (http://www.lexus.co.za/model/CT200h/product-information), and I was quite satisfied with the drive itself and how quiet the car is.
However at speed I just couldn't get over the sound of the gears not changing, and being an auto I couldn't change it manually, it sounded as if i was abusing the poor car, which I wasn't, with the revs sounding as if i am red lining the poor engine.
I was just looking for another gear with nothing there.
The other dissapointment was the price, at R450000 all costs included for a hatch, I would much rather buy another IS with all the bells and whistles for the same price or even a second hand GS for less - you get much more car for the money. By now the price for hybrid vehicles should be coming down, but it hasn't - such a pity. Thats my 2c worth.
Toyota is definitely the best brand in cars - you certainly cannot go wrong with this choice!!! The performance is phenomenal and the car is luxurious and classy.
Well done Toyota!
toyota's really doing a great job lately and i must agree with the other comments that is it the best brand in cars, well maybe i am a little biased because i own one for myself. lol. but generally speaking, toyota really offers innovative car models and even releases their latest car tsb so that people would not have a hard time on their repairs and maintenance. cheers to toyota!
toyota's really doing a great job lately and i must agree with the other comments that is it the best brand in cars, well maybe i am a little biased because i own one for myself. lol. but generally speaking, toyota really offers innovative car models and even releases their latest car tsb so that people would not have a hard time on their repairs and maintenance. cheers to toyota!
toyota's really doing a great job lately and i must agree with the other comments that is it the best brand in cars, well maybe i am a little biased because i own one for myself. lol. but generally speaking, toyota really offers innovative car models and even releases their latest car tsb so that people would not have a hard time on their repairs and maintenance. cheers to toyota!
It doesn't take an expert to tell why these cars register such good sales. I wish I could afford one myself but for now I am struggling to fix the transition to RV life for my current car.
Doopsy - I am sure the price of hybrids will soon start coming down, as it becomes more mainstream. The technology is really picking up in recent times, with BMW sharing their diesel engine expertise with Toyota in exchange for hybrid tech, and the Toyota TS030 Hybrid racer, currently dominating the FIA World Endurance Championship. Plus in other countries, the governments heavily subsidize the costs of this technology, so that makes it much more feasible. You can read about some of this Hybrid Technology on our Motoring Blog as well! :)
Not surprising coming from Toyota, I expect the best of it. I owned a Toyota classic car once, it was the "love" of my life, I'll never forget that car.
I am not surprised to hear this from Toyota, they have put a lot of effort in recent years to build this brand image and they succeeded. Toyota came a long way. In fact I think we can find Toyota owners out there that are looking for tips on storing your classic car, some of these cars value a fortune.
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